Check the original thread here:

Finding Your Superfans, Evangelists, and Partners
1. Superfans are in your community. You’d trust them to moderate. You didn’t know them before.
2. Evangelists talk about how great you are to others
3. Partners create content, products, and audiences with you

Connecting With Them
1…


Keen YouTube strategists will tell you that it’s one of the biggest audio platforms in the world. And that many people who watch your YouTube videos, especially the longer ones, are just going to have the audio on in the background.

The dirty little secret of advertisers, content strategists, and…


“A person drafting a marketing campaign plan in a notebook on their lap” by rawpixel.com on Unsplash

Call for Content got accepted in the Drift Startup Program this past week. As a result, I’ve been forced to reevaluate my entire marketing strategy.

You see, Drift allows me and my team to interact with customers in real-time. It’ll let us know that someone has visited 5 times and…


I’ve had an idea for a re-designed university bouncing around my head of years. This is the latest iteration. Critical feedback is not only welcome, but encouraged.

To me, the university has three primary functions:

  1. To ease communication in groups of people interested in similar subjects.
  2. To match students with…

I have a lot of hobbys. Some of them are businesses, most are business-related. All of them help me become better.

My real work isn’t when I’m handling Call For Content stuff. That’s ~8-10hrs/week. It’s mainly emails (which I abhor), speaking with clients (which I love!), and making outlines/reviewing transcripts…


Dewey lays out his theory of aesthetics and its core belief that art is experienced and derived from the mundane with simple clarity in the opening paragraphs of “The Live Creature.” He believes that when art is declared as fine art by critics, it cuts the work from the twin…


“Tranquility can’t be grasped except by those who have reached an unwavering and firm power of judgement — the rest constantly fall and rise in their decisions, wavering in a state of alternately rejecting and accepting things. What is the cause of this back and forth? It’s because nothing is…


If you don’t know what your first step is in building your business, you’re not ready for capital. If you can’t get a prototype or at least some mockups and good description of your product together, you’re not ready for capital. If you can’t find anyone who would buy your…


This article has been moved and will continue to be updated at my new authority and content marketing team’s website: Callforcontent.com.

So you want to found a startup? The next big thing… A unicorn. Don’t. Just start a company, a small one. Maybe find a partner or two to join…

Michael Greenberg

Owner @ Callforcontent.com — A boutique authority and content marketing firm. This is my personal blog about stuff and things I like to think about.

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